Musika wemabhasikoro wekuAmerica unotungamirwa nemhando ina huru, dzandinodaidza kuti mana epamusoro: Trek, Specialized, Giant neCanondale, mukuronga kwehukuru.Pamwe chete, mabhureki aya anoonekwa mune inodarika hafu yezvitoro zvemabhasikoro muUnited States, uye anogona kuverengera chikamu chikuru chekutengesa mabhasikoro matsva munyika.
Sezvandambotaura munzvimbo ino, dambudziko guru kune imwe neimwe nhengo yeQuadrumvirate nderekuzvitsaura kubva kune dzimwe nhengo nhatu.Mumapoka akakura semabhasikoro, kuwana tekinoroji kunowedzera zvishoma nezvishoma, izvo zvinoita kuti zvitoro zvezvitoro zvive chinangwa chikuru chekusiyanisa.(Ona mashoko omuzasi: Chitoro chemutengesi ichitoro “chaizvo” here?)
Asi kana vatengesi vebhasikoro vakazvimiririra vakaita chero pfungwa, vakazvimiririra.Mukurwira mu-chitoro chekutonga brand, nzira chete yekuti vatengesi vadzore zvigadzirwa zvavo, kuratidza, uye kutengesa ndeyekusimbisa kutonga kwavo pamusoro penzvimbo yekutengesa pachayo.
Mumakore ekuma2000, izvi zvakakonzera kuvandudzwa kwezvitoro zvepfungwa, nzvimbo yekutengesa inonyanya kutsaurirwa kune imwe mhando.Mukutsinhanisa nzvimbo yepasi uye kutonga kwezvinhu zvakadai sezviratidziro, zviratidzo uye zvigadziriso, vatengesi vanopa vatengesi rubatsiro rwemari uye kuwana zviwanikwa zvekutengesa mukati.
Kubva pakati pe-2000s, Trek, Specialized, uye Giant vanga vachibatanidzwa muindasitiri yekutengesa muUnited States nepasirese.Asi kubva zvakapoteredza 2015, sechizvarwa chevatengesi chakabuda panguva yebhasikoro uye nguva yebhasikoro remakomo yasvika zera ravo rekuenda pamudyandigere, Trek yanga iri iyo inonyanya kushingaira kutsvaga kuve muridzi.
Sezvineiwo, nhengo yega yega yeQuadrumvirate inotsvaga nzira dzakasiyana mumutambo wevaridzi vekutengesa.Ndakabata vatungamiri vevatambi vakuru vana kuti vataure uye kuongororwa.
“Mukutengesa, tinotenda kuti kuva neramangwana rakajeka ibhizimusi rakanaka.Isu takanga takazvipira kuisa mari mukubudirira kwevatengesi vedu, uye ruzivo rwedu rwekutengesa rwakatibatsira kuwedzera nekunatsa kuedza uku. "
Uku kutaura kwakaitwa naEric Bjorling, Director weBrand Marketing uye Public Relations kuTrek.YeTrek, chitoro chebhasikoro chine kambani chingori chikamu chehombe isina musono zano rekuwana budiriro yese yekutengesa.
Ndakataura naRoger Ray Bird, anga ari director weTrek's retail and concept store kubva mukupera kwa2004 kusvika 2015, panyaya iyi.
"Hatisi kuzovaka network yese yezvitoro zvezvitoro sezvatinoita iye zvino," akandiudza.
Shiri akaenderera mberi achiti, “John Burke akaramba achiti tinoda vatengesi vakazvimiririra pane kuti isu tiite zvitoro mumisika yavo nekuti vanogona kuita zviri nani kutipfuura.(Asi iye gare gare) akatendeukira kuhuridzi hwakazara nekuti aida Chimiro chechiratidzo chisingachinji, ruzivo rwevatengi, ruzivo rwechigadzirwa, uye huwandu hwakazara hwezvigadzirwa zvinowanikwa kune vatengi muzvitoro zvakasiyana."
Mhedziso isingadzivisike ndeyekuti Trek parizvino inomhanyisa cheni huru yebhasikoro muUnited States, kana isiri iyo yakakura kwazvo munhoroondo yeindasitiri.
Tichitaura nezvezvitoro zvakasiyana, Trek ine zvitoro zvingani parizvino?Ndakabvunza mubvunzo uyu kuna Eric Bjorling.
"Zvakangofanana nekutengesa kwedu uye ruzivo rwemari chaiyo," akandiudza kuburikidza neemail."Sekambani yakavanzika, isu hatiburitse iyi data pachena."
zvakanaka kwazvo.Asi maererano nevatsvagiri veBRAIN, Trek yakazivisa pachena kutorwa kwenzvimbo dzinosvika makumi mashanu neina dzeUS pawebhusaiti yevatengesi vebhasikoro mumakore gumi apfuura.Yakazivisawo mabasa mune dzimwe nzvimbo makumi mana, zvichiunza huwandu hwayo kuzvitoro zvinosvika makumi mapfumbamwe neina.
Wedzera izvi kune Trek's own dealer locator.Zvinoenderana nedata reGeorge Data Services, inonyora 203 nzvimbo neTrek muzita rechitoro.Tinogona kufungidzira kuti nhamba yese yezvitoro zveTrek zvekambani iri pakati pe1 ne200. pakati.
Chinokosha haisi iyo nhamba chaiyo, asi mhedziso isingadzivisiki: Trek parizvino inomhanyisa cheni huru yebhasikoro muUnited States, kana isiri iyo ketani huru munhoroondo yeindasitiri.
Zvichida mukupindura kuchangoburwa kweTrek kwazvino kutenga kwakawanda-zvitoro (Goodale's (NH) uye Bicycle Sports Shop (TX) maketani aive Specialized vatengesi vasati vatengwa), Jesse Porter, Musoro Wekutengesa uye Bhizinesi Budiriro yeSpecialized USA, akanyorera Specialized Distributors1 It. ichaburitswa munyika yose musi wa15.
Kana iwe uri kufunga nezvekubvisa, kuisa mari, kubuda kana kuendesa muridzi, isu tine sarudzo dzaungade kufarira ????Kubva pakupa mari nehunyanzvi kana kuve muridzi wakananga kusvika pakubatsira kuona vanoisa mari munharaunda kana vedunhu, tinoda kuona kuti nharaunda yauri kushanda nesimba kugadzira yakamira Wana zvigadzirwa nemasevhisi avanotarisira pasina kukanganisa.
Kutevera kuburikidza neemail, Porter akasimbisa kuti kwatove nezvitoro zvakawanda zvehunyanzvi."Isu tine uye takashanda indasitiri yezvitoro muUnited States kweanopfuura makore gumi," akandiudza kudaro, "kusanganisira zvitoro muSanta Monica neCosta Mesa.Pamusoro pezvo, tine zviitiko muBoulder neSanta Cruz.pakati.”
â????Tirikushingairira kutsvaga mikana yemusika, chimwe chacho ndechekuona kuti vatasvi nenharaunda dzatinoshandira dzinowana masevhisi asina kuvhiringwa.â??????â????Jesse Porter, nyanzvi
Paakabvunzwa nezve hurongwa hwekambani hwekuwana vagovanisi vakawanda, Porter akati: “Parizvino tiri munhaurirano nevatengesi vakawanda kuti tikurukure hurongwa hwavo hwekutsiva.Tiri kusvika kuchirongwa ichi nepfungwa dzakavhurika, kwete Sarudzo yekuwana nhamba yezvitoro zvinotarirwa. "Chinonyanya kukosha ndechekuti, "Tiri kutsvaga mikana yemusika, chimwe chacho ndechekuona kuti vatasvi nenharaunda dzemabhasikoro vatinoshandira vanowana masevhisi asina kuvhiringwa."
Naizvozvo, Specialized inoita kunge iri kuvandudza bhizinesi rekutora vatengesi zvakadzika sezvinodiwa, pamwe kuchengetedza kana kuwedzera kutsika kwayo mumisika yakakosha.
Zvadaro, ndakabata John “JT” Thompson, maneja mukuru weGiant USA.Paakabvunzwa nezvemuridzi wechitoro, akatsunga.
"Hatisi mumutambo wevaridzi vezvitoro, nguva!"akandiudza mune email exchange.“Tine zvitoro zvese zvekambani iyi muAmerica, saka dambudziko iri tinoriziva.Kuburikidza nechiitiko ichocho, takadzidza zuva nezuva kuti) kushanda kwechitoro chezvitoro hakusiko kwedu.
"Takasarudza kuti nzira yedu yakanaka yekusvika nevatengi ndeye kuburikidza nevatengesi vane hunyanzvi uye vane simba," Thompson akaenderera mberi.“Sehurongwa hwebhizinesi, takasiya kuve muridzi wechitoro patinenge tichigadzira kutsigira zvitoro.Hatitendi kuti zvitoro zvine kambani ndiyo nzira yakanakisa yekujairana nenharaunda yenzvimbo yekutengesa muUnited States.Rudo rwemunharaunda uye ruzivo ndizvo zvinangwa zvikuru zvekubudirira kwechitoro nyaya.Gadzira chiitiko chakanaka uchivaka hukama hwevatengi kwenguva refu. "
Pakupedzisira, Thompson akati: “Hatikwikwidzi nevatengesi vedu neimwe nzira.Vese vakazvimiririra.Aya maitiro echisikigo emhando inotungamirwa nevanhu vanobva munzvimbo yezvitoro.vatengesi ndivo vakawanda muindasitiri iyi.Kune vanhu vanoshanda nesimba, kana tikakwanisa kuita kuti hupenyu hwavo huve husina matambudziko uye hune mubairo, izvo zvingave zvakanaka mukufunga kwedu. "
Pakupedzisira, ndakasimudza nyaya yemuridzi wekutengesa naNick Hage, Mutungamiriri Mukuru weCannondale North America neJapan.
Cannondale yakambova nezvitoro zvitatu zvekambani;maviri muBoston uye imwe muLong Island."Taingova nadzo kwemakore mashoma, uye takaivhara makore mashanu kana matanhatu apfuura," akadaro Hage.
Cannondale yakawana chikamu chemusika mumakore matatu apfuura sezvo vashambadzi vakawanda vachisiya chirongwa chemhando imwe chete.
"Hatina hurongwa hwekupinda muindasitiri yekutengesa (zvakare)," akandiudza mubvunzurudzo yevhidhiyo."Tinoramba takazvipira kushanda nevatengesi vemhando yepamusoro vanotsigira akawanda-brand portfolios, kupa masevhisi emhando yevatengi, uye kubatsira kuvaka bhasikoro munharaunda.Iri rinoramba riri zano redu renguva refu.
“Vatengesi vakatiudza kakawanda kuti havadi kukwikwidza nevatengesi, uye havadi kuti vatengesi vadzore bhizinesi ravo zvakanyanya,” akadaro Hager.“Sezvo vagoveri vakawanda vachisiya hurongwa hwemhando imwe chete, mugove wemusika weCanondale wakakura mumakore matatu apfuura, uye mugore rapfuura, vatengesi vakatadza kuisa mazai avo ose mubhasiketi remutengesi mumwe.Tinozviona izvi.“Uyu mukana mukuru wekuti tirambe tichiita basa repamusoro nevashambadziri vakazvimirira.IBD haizoperi, vatengesi vakanaka vanongosimba.”
Kubva pakadonha bhasikoro boom muna 1977, cheni yekugovera yanga iri munguva yemhirizhonga kupfuura yatakaona.Iwo mana anotungamira mhando dzebhasikoro ari kutora nzira ina dzakasiyana dzeramangwana rekutengesa mabhasikoro.
Mukuongorora kwekupedzisira, kuenda kuzvitoro zvine vatengesi hakuna kunaka kana kuipa.Izvi ndizvo zvazviri, musika uchaona kuti unobudirira here.
Asi uyu ndiye akarova.Sezvo maodha echigadzirwa akawedzerwa kusvika 2022, vatengesi havazokwanisa kushandisa cheki bhuku kuvhota muzvitoro zvekambani, kunyangwe vachida.Panguva imwecheteyo, vatengesi vari munzira yekutenga zvitoro vanogona kuramba vasina kurangwa, nepo avo vanongotora nzira yacho vanozoomerwa nekuwana chikamu chemusika, nekuti madhora ekutenga akavhurika evatengesi vakavimbisa kushandirapamwe nevanovagovera.Mune mamwe mazwi, maitiro ezvitoro zvevatengesi anongoenderera mberi, uye hapana kuramba kubva kune vanogovera (kana iripo) ichanzwika mumakore mashoma anotevera.