Musika wemabhasikoro wekuAmerica unotongwa nemakambani mana makuru, andinoti ndiwo mana epamusoro: Trek, Specialized, Giant naCannondale, zvichienderana nehukuru hwawo. Pamwe chete, makambani aya anoonekwa muzvitoro zvinopfuura hafu yemabhasikoro muUnited States, uye anogona kunge ari iwo ane chikamu chikuru chekutengesa mabhasikoro matsva munyika.
Sezvandambotaura munyaya ino, dambudziko guru kune nhengo yega yega yeQuadumvirate nderekuzvisiyanisa nevamwe vatatu. Muzvikamu zvevanhu vakuru semabhasikoro, kubudirira kwetekinoroji kunoitika zvishoma nezvishoma, izvo zvinoita kuti zvitoro zvekutengesa zvive chinangwa chikuru chekusiyanisa. (Ona mashoko emuzasi: Chitoro chemutengesi ichitoro chemabhasikoro "chechokwadi" here?)
Asi kana vatengesi vemabhasikoro vakazvimiririra vaine musoro, vanenge vakazvimiririra. Mukurwisana kwekutonga kwemhando yezvigadzirwa muchitoro, nzira chete yekuti vatengesi vadzore zvinhu zvavo, kuratidzwa, uye kutengeswa ndeyekusimbisa kutonga kwavo pamusoro penzvimbo yekutengesa pachayo.
Mumakore ekuma2000, izvi zvakaita kuti pave nezvitoro zvepfungwa, nzvimbo yekutengesa yainyanya kugadzirirwa kambani imwe chete. Vachichinjana nenzvimbo yepasi uye vachidzora zvinhu zvakaita sezviratidziro, zviratidzo nezvishandiso, vatengesi vanopa vatengesi rutsigiro rwemari uye mukana wekuwana zviwanikwa zvekushambadzira mukati.
Kubva pakati pemakore ekuma2000, Trek, Specialized, neGiant dzave dzichibatanidzwa mubhizinesi rekutengesa muUnited States nepasi rose. Asi kubvira mugore ra2015, sezvo chizvarwa chevatengesi chakamuka panguva yekukura kwemabhasikoro nemabhasikoro emakomo chakasvika pazera rekurega basa, Trek yave iri nzvimbo inonyanya kutsvagwa yekuva muridzi wezvitoro.
Zvinofadza kuti nhengo yega yega yeQuadumvirate inoshandisa nzira dzakasiyana dzekutarisira muridzi wezvitoro. Ndakataura nevatungamiriri vevatambi vakuru vana kuti ndivapewo pfungwa dzavo uye ndivaongorore.
"Mukutengesa, tinotenda kuti kuva neramangwana rakajeka ibhizinesi rakanaka kwazvo. Tagara takazvipira kuisa mari mukubudirira kwevatengesi vedu, uye ruzivo rwedu rwekutengesa rwakatibatsira kuwedzera nekugadzirisa mabasa aya."
Uyu ndiwo mutauro waEric Bjorling, Mutungamiriri weBrand Marketing and Public Relations kuTrek. Kune Trek, chitoro chemabhasikoro chekambani iyi chikamu chehurongwa hwakakura hwekubudirira mukutengesa.
Ndakataura naRoger Ray Bird, uyo aive director wechitoro chekutengesa nekugadzira zvinhu zveTrek kubva pakupera kwa2004 kusvika 2015, nezvenyaya iyi.
"Hatisi kuzovaka network yese yezvitoro zvekambani sezvatiri kuita izvozvi," akandiudza.
Bird akaenderera mberi achiti, “John Burke akaramba achiti tinoda kuti vatengesi vakazvimiririra vashande muzvitoro zvavo panzvimbo pedu nekuti vanogona kuita zviri nani kupfuura isu. (Asi gare gare) akatanga kuva muridzi wezvitoro zvizere nekuti aida ruzivo rwakakwana rwekambani, ruzivo rwevatengi, ruzivo rwezvigadzirwa, uye mhando dzakasiyana dzezvigadzirwa zvinowanikwa kune vatengi muzvitoro zvakasiyana-siyana.”
Mhedziso isingadzivisiki ndeyekuti Trek parizvino ndiyo inotungamidza mabhasikoro makuru muUnited States, kana isiri iyo mabhazi makuru munhoroondo yeindasitiri iyi.
Tichitaura nezvezvitoro zvakasiyana-siyana, Trek ine zvitoro zvingani parizvino? Ndakabvunza Eric Bjorling mubvunzo uyu.
"Zvakafanana neruzivo rwedu rwekutengesa nerwemari," akandiudza kuburikidza neemail. "Sekambani iri pachivande, hatiburitse ruzivo urwu pachena."
zvakanaka kwazvo. Asi sekureva kwevaongorori veBRAIN, Trek yakazivisa pachena kutenga nzvimbo itsva dzinosvika makumi mashanu neina dzekuUS pawebhusaiti yevatengesi vemabhasikoro mumakore gumi apfuura. Yakazivisawo nzvimbo dzisina vanhu munzvimbo dzimwe makumi mana, zvichiita kuti huwandu hwayo husvike kuzvitoro zvinosvika makumi mapfumbamwe nemana.
Wedzera izvi kune nzvimbo yekutenga zvitoro zveTrek. Zvichienderana nedata reGeorge Data Services, rinoratidza nzvimbo mazana maviri nenhatu dzine zita rechitoro cheTrek. Tinogona kufungidzira kuti huwandu hwezvitoro zveTrek zviri zvekambani huri pakati pe1 ne200.
Chinokosha haisi nhamba chaiyo, asi mhedziso isingadzivisiki: Trek parizvino ndiyo inomhanyisa bhasikoro rakakura kupfuura mamwe ose muUnited States, kana isiri iyo bhasikoro rakakura kupfuura mamwe ose munhoroondo yeindasitiri iyi.
Zvichida nekuda kwekutenga kwaTrek muzvitoro zvakawanda munguva pfupi yapfuura (Goodale's (NH) neBicycle Sports Shop (TX) vaive vatengesi veSpecialized vasati vatengwa), Jesse Porter, Mukuru weSales and Business Development weSpecialized USA, akanyorera Specialized Distributors1. Ichaburitswa munyika yese musi wa15.
Kana uri kufunga nezvekusiya, kuisa mari, kubuda kana kutamisa muridzi wekambani, tine dzimwe nzira dzaungada kuziva???? Kubva pakutsvaga mari yehunyanzvi kana muridzi wekambani zvakananga kusvika pakubatsira kuona vanoisa mari vemunharaunda kana vemunharaunda, tinoda kuva nechokwadi chekuti nharaunda yauri kushanda nesimba kuti ivandudze inogara kwenguva refu. Wana zvigadzirwa nemasevhisi zvavanotarisira pasina kukanganiswa.
Kutevera kuburikidza neemail, Porter akasimbisa kuti kwatova nezvitoro zvakawanda zvehunyanzvi. "Tave tiri nebhizinesi rekutengesa muUnited States kwemakore anopfuura gumi," akandiudza, "kusanganisira zvitoro zviri muSanta Monica neCosta Mesa. Pamusoro pezvo, tine ruzivo muBoulder neSanta Cruz. "
â???? Tiri kutsvaga mikana yemusika, chimwe chezvikonzero zvacho ndechekuona kuti vatasvi vemabhiza nenharaunda dzatinoshandira dzinowana rubatsiro rusingaperi. â?????â???? Jesse Porter, nyanzvi
Pavakabvunzwa nezvezvirongwa zvekambani zvekutenga vagoveri vakawanda, Porter akati: “Pari zvino tiri kutaurirana nevatengesi vakawanda kuti tikurukure nezvezvirongwa zvavo zvekutsiva. Tiri kusvika pachirongwa ichi nepfungwa dzakavhurika, kwete takasarudza kuwana nhamba yezvitoro.” Chinhu chinonyanya kukosha ndechekuti, “Tiri kutsvaga mikana yemusika, chikamu chacho chiri chekuona kuti vatasvi vemabhiza nenharaunda dzatinoshandira vanowana basa risingadzoreki.”
Saka, Specialized inoita kunge iri kuvandudza bhizinesi rekutenga vatengesi zvakadzama sezvinodiwa, zvichida kuchengetedza kana kuwedzera nzvimbo yayo mumisika mikuru.
Zvadaro, ndakataura naJohn “JT” Thompson, maneja mukuru weGiant USA. Paakabvunzwa nezvekuva muridzi wechitoro, akanga akasimba.
“Hatisi muchikwata chevaridzi vezvitoro, taurai!” akandiudza mukutumira email. “Tine zvitoro zvese zvekambani muUnited States, saka tinoziva nezvedambudziko iri. Kuburikidza neruzivo irworwo, takadzidza zuva nezuva kuti) kushanda muzvitoro zvezvitoro hakusi kwedu.
“Takaona kuti nzira yedu yakanakisisa yekusvika kune vatengi ndeyekushandisa vatengesi vane hunyanzvi uye vane simba,” Thompson akaenderera mberi achiti. “Senzira yebhizinesi, takasiya kuva nechitoro patakagadzira nzira dzekutsigira zvitoro. Hatitendi kuti zvitoro zvemakambani ndiyo nzira yakanakisisa yekugadzirisa mamiriro ekutengesa emuno muUnited States. Rudo neruzivo rwemuno ndizvo zvinangwa zvikuru zvekubudirira kwechitoro. Gadzira chiitiko chakanaka uchivaka hukama hwevatengi kwenguva refu.”
Pakupedzisira, Thompson akati: "Hatikwikwidzane nevatengesi vedu chero nenzira ipi zvayo. Vese vakazvimiririra. Uku ndiko kuita kwechisikigo kwechiratidzo chinotungamirirwa nevanhu vanobva munzvimbo dzekutengesa. Vatengesi ndivo vanonyanya kushanda muindasitiri iyi. Kune vanhu vanoshanda nesimba, kana tikagona kuita kuti hupenyu hwavo husanyanye kuoma uye huve nemubairo, izvozvo zvingave zvakanaka mumaonero edu."
Pakupedzisira, ndakataura nezvenyaya yekuva muridzi wezvitoro naNick Hage, Maneja Mukuru weCannondale North America neJapan.
Cannondale aimbove nezvitoro zvitatu zvemakambani; zviviri muBoston nechimwe muLong Island. "Taiva nazvo kwemakore mashoma chete, uye takazvivhara makore mashanu kana matanhatu apfuura," akadaro Hage.
Cannondale yakawana mugove wemusika mumakore matatu apfuura sezvo vatengesi vakawanda vachisiya nzira yekutengeserana nekambani imwe chete.
"Hatina hurongwa hwekupinda mubhizinesi rekutengesa (zvakare)," akandiudza muhurukuro yevhidhiyo. "Tichiri kuzvipira kushanda nevatengesi vepamusoro-soro vanotsigira mapotifoliyo emhando dzakasiyana, vanopa sevhisi yevatengi yemhando yepamusoro, uye vanobatsira kuvaka mabhasikoro munharaunda. Iyi inoramba iri nzira yedu yenguva refu."
"Vatengesi vakatiudza kakawanda kuti havadi kukwikwidzana nevatengesi, uye havadi kuti vatengesi vatonge bhizinesi ravo zvakanyanya," akadaro Hager. "Sezvo vatengesi vakawanda vachisiya nzira yekutengeserana nekambani imwe chete, musika weCannondale wakawedzera mumakore matatu apfuura, uye mugore rapfuura, vatengesi havana kukwanisa kuisa mazai avo ese mudengu remutengesi mumwe chete. Tinoona izvi. "Uyu mukana mukuru wekuramba uchitungamira nevatengesi vakazvimiririra. IBD haizonyangarike, vatengesi vakanaka vachangosimba chete."
Kubva pakadonha kukwira kwemitengo yemabhasikoro muna 1977, kutengeserana kwemabhasikoro kwave munguva isina kurongeka kupfuura zvatakaona. Makambani mana emabhasikoro ari kushandisa nzira ina dzakasiyana dzeramangwana rekutengesa mabhasikoro.
Pakupedzisira, kutamira kuzvitoro zvevatengesi hakuna kunaka kana kuipa. Izvi ndizvo zvazvinoreva, musika ndiwo uchasarudza kana zvichibudirira.
Asi ichi ndicho chinhu chikuru. Sezvo maodha ezvigadzirwa ari kuwedzerwa kusvika muna 2022, vatengesi havazokwanisi kushandisa bhuku rekuongorora kuti vavhote muzvitoro zvekambani, kunyangwe vachida. Panguva imwe chete, vatengesi vari munzira yekutenga zvitoro vanogona kuramba vasingarangwi, nepo avo vanongotora nzira iyi vachaomerwa nekuwana mugove wemusika, nekuti mari yekutenga yakavhurika yevatengesi vakavimbisa kushanda pamwe chete nevatengesi vavo varipo. Nemamwe mashoko, maitiro ezvitoro zvine vatengesi acharamba aripo, uye hapana kuramba kubva kune vanogovera (kana varipo) kuchanzwika mumakore mashoma anotevera.