Harley-Davidson achangobva kuzivisa hurongwa hwayo hutsva hwemakore mashanu, The Hardwire.Kunyangwe mamwe ma media emudhudhudhu echinyakare aifungidzira kuti Harley-Davidson aizosiya midhudhudhu yemagetsi, vaive vasina kukanganisa zvakare.
Kune ani zvake akatasva mudhudhudhu wemagetsi weLiveWire uye akataura nemukuru weHarley-Davidson ane chekuita nekuzadzikiswa kwechirongwa ichi, zviri pachena kuti HD iri kusunda mota dzemagetsi nekumhanya kwakazara.
Zvisinei, izvi hazvidziviriri vaongorori kuti vasazvidya mwoyo pamusoro pezvakaipisisa kubva mumunda, nokuti HD yanga ichitarisa pakuita chirongwa chemukati chekudzikisa mari chinonzi The Rewire mumwedzi mishomanana yapfuura.Sekureva kweHD CEO Jochen Zeitz, chirongwa cheRewire chichachengetedza kambani iyi $115 miriyoni pagore.
Nekupedzwa kwechirongwa cheRewire, HD yakazivisa kambani ichangoburwa yemakore mashanu chirongwa cheiyo Hardwire.
Hurongwa uhu hunotarisa pazvinhu zvakati wandei zvine chinangwa chekuwedzera mari nekudyara mune ramangwana rekambani, kusanganisira kudyara kwepagore kweUS$190 miriyoni kusvika kuUS$250 miriyoni mumadhudhudhu ane peturu nemagetsi.
HD inotarisira kuisa mari yakawanda mumidhudhudhu yayo inorema uye ichamisa dhipatimendi idzva mukambani yakatsaurirwa kumidhudhudhu yemagetsi.
Muna 2018 na2019, Harley-Davidson akagadzira zvirongwa zvemhando shanu dzemagetsi maviri-mavhiri, kubva kuzere-saizi yemagetsi emumugwagwa mabhasikoro uye flat-track midhudhudhu yemagetsi kune emagetsi mopeds uye emagetsi trailer.Chinangwa panguva iyoyo chaive chekuvhura mota shanu dzakasiyana dzemagetsi panosvika 2022, kunyangwe denda reCOVID-19 rakakanganisa zvakanyanya zvirongwa zveHD.
Iyo kambani zvakare ichangobva kupatsanura yakakwira-tsanangudzo yemagetsi bhasikoro chikamu sekambani nyowani yekutanga, Serial 1, ichishanda nemugova wayo mukuru HD.
Kuvamba dhipatimendi rakazvimiririra kunopa kuzvitonga kuzere mukusimudzira mota dzemagetsi, zvichiita kuti madhipatimendi ebhizinesi aite zvine hunyanzvi uye nekukurumidza senge tekinoroji kutanga, vachiri kusimudzira rutsigiro, hunyanzvi uye kutungamira kwesangano rakakura kuita Innovative cross pollination inoitwa mu kuvandudzwa kwemagetsi ezvigadzirwa zvinopisa.
Hurongwa hwemakore mashanu hwaHarwire hunosanganisirawo kupa equity incentives kune vanopfuura zviuru zvina nemazana mashanu evashandi veHD (kusanganisira vashandi vemufekitari paawa).Ruzivo rwakadzama nezve equity grant haina kupihwa.
Kunyangwe iwe uchizotenda akawanda keyboard varwi, Harley-Davidson haana kuviga musoro wake mujecha.Kunyangwe kana isiri yakanaka kwazvo, kambani inogona kuramba ichiona mavara pamadziro.
Matambudziko emari eHD ari kuramba achitambudza kambani, kusanganisira chiziviso chechangobva kuitika chekuderera kwe32% pagore-pagore mumari yechikamu chechina cha2020.
Rinenge gore rapfuura, HD yakagadza Jochen Zeitz semutevedzeri wemutungamiri uye mukuru mukuru, uye akagadza chinzvimbo ichi mwedzi mishoma gare gare.
Mukuru werudzi rwekuGermany ndiye wekutanga asiri weUS CEO munhoroondo yezana remakore rekambani.Kubudirira kwake kwekare kunosanganisira kuchengetedza iyo yainetsa yePuma sportswear brand muma1990s.Jochen agara ari mutsigiri wezvezvakatipoteredza uye zvemagariro mabhizinesi maitiro, uye agara ari mutsigiri weHarley-Davidson yemagetsi mota yekuvandudza.
Nekutarisa pane yakakosha kusimba kweHD heavyweight midhudhudhu uye nekudyara mukuvandudza midhudhudhu yemagetsi, kambani ingangove yakaisa hwaro hwakasimba munguva iri pedyo uye iri kure ramangwana.
Ini ndiri mutyairi weEV, saka nhau dzekuti HD yakanangana nebhasikoro reheavyweight haina kundibatsira chero nzira.Asi iniwo ndiri munhu chaiyeiye, uye ndinoziva kuti kambani pari zvino inotengesa mabhasikoro epeturu akawanda kupfuura mabhasikoro emagetsi.Saka kana HDTVs ichida kupeta mari yavo mune ruzha, inopenya hombe matoyi emukomana, uye panguva imwechete inodyara mumotokari dzemagetsi, hazvina basa kwandiri.Ini ndinoigamuchira nekuti ndinoiona senzira yakanakisa yekuona kuti HD mavhidhiyo anogona kurarama kuti apedze kutanga kwavo neLiveWire.
Zvitende kana usazvitenda, Harley-Davidson achiri mumwe wevagadziri vemidhudhudhu vepamusoro pasi rose mumunda wemotokari dzemagetsi.Midhudhudhu zhinji yemagetsi pamusika nhasi inobva kumotokari yemagetsi-yakananga kutanga-ups, zvakadai seZero (kunyangwe ini ndisina chokwadi kana Zero inogona kunzi kutanga-up zvakare?), iyo inoita HD imwe yevashoma vagadziri vetsika vanopinda vanopinda. mutambo Mumwe.
HD inotaura kuti LiveWire yayo ndiyo mudhudhudhu wemagetsi unotengeswa zvakanyanya muUnited States, uye nhamba dzinoita sedzinotsigira.
Kubatsira kwemidhudhudhu yemagetsi kuchiri dhanzi remanomano, izvo zvinotsanangura kuti nei vazhinji vanogadzira zvechinyakare vachimira.Nekudaro, kana HD ichigona kuita kuti ngarava ifambe zvakanaka uye irambe ichitungamira mumunda weEV, saka kambani inozove mutungamiri muindasitiri yemudhudhudhu wemagetsi.
Micah Toll munhu anofarira mota yemagetsi ega, bhatiri nerd, uye munyori webhuku reAmazon rinotengeswa zvakanyanya DIY Lithium Battery, DIY Solar, uye Ultimate DIY Electric Bike Guide.